Supercar enthusiast and well-known YouTuber James “The Stradman” is proud to introduce Strad Pizza to Scottsdale, Arizona. A passion project inspired by a mutual love of luxury cars and delicious slices, James has partnered with entrepreneur and hospitality industry veteran, Freddy Nguyen, on the new pizzeria concept, which opens this month in the heart of Scottsdale on Scottsdale and Thunderbird Roads.
Aptly named Strad Pizza, the new restaurant offers an edgy twist on the classic New York style slice pizzeria with a side of luxury cars. Offering 1,215 square feet of space, the interior is sleek and streamlined with pops of bright colors and neon lighting throughout. The layout offers an updated take on the traditional pizza parlor with guests ordering at the counter and grabbing a seat at the long bar. A sleek garage door opens to provide an indoor/outdoor ambience that completes the elevated and trendy fast causal vibe.
The menu features homemade pizzas, available as both 20 inch pies and by the slice, as well as pizza knots with fun and quirky flavor combos such as the Parmesan Truffle Knot, the Cinnamon Toast Crunch Knot and the Nutella Knot. As a nod to the traditional pizza parlor, the restaurant also offers vintage sodas and signature Strad Swirls, the concept’s take on the perfect soft serve ice cream cone. Above all, Strad Pizza focuses on providing its customers with high quality ingredients, excellent customer service and a fun and approachable experience.
Of course, everything at Strad Pizza ties back to a love of luxury cars, from the names of the pizzas, like the V12 and The Diablo, to the artwork on the walls showcasing shots of James’ luxury cars. The crown gem is a custom mural by well-known muralist and graffiti artist, Jack Soren, on the restaurant’s exterior. The expansive art piece features two of James’ most iconic supercars set in a colorful desert scene.
“I love cars and I love pizza, so I’m incredibly excited to bring this new concept to Scottsdale,” said James. “Nothing brings me greater joy than sharing what I love with my loyal fans. I hope that Strad Pizza will become a hub for car enthusiasts and pizza lovers alike.”
With more than 4 million subscribers and 1.1 billion views on YouTube since his start in July 2012, James has an impressive and loyal fanbase. One thing that his fans may love even more than his YouTube videos is his merchandise, which Strad Pizza will offer plenty of. From t-shirts and hats to souvenir cups, Strad Pizza’s merch is colorful, fun and collectible.
While The Stradman brings the car enthusiasts and loyal fans, Freddy brings years of hospitality, entertainment and branding experience to the partnership. Freddy is the founder of HUB 1111, a creative, design, development, investment, and video production company, in addition to serving as an entertainment consultant for Gila River Resorts & Casinos. He previously worked as the Chief Marketing Officer at The Maggiore Group, helping launch popular restaurant concepts Hash Kitchen and The Sicilian Butcher.
“James and I met five years ago, immediately bonded over our love of cars and have been wanting to work together on a truly unique concept ever since,” said Freddy . “While branding has always been my thing, we have paid just as much attention to the quality of our food and the design of our space. We’re proud to put our stamp on the traditional pizzeria and bring this exciting concept to Scottsdale.”
Strad Pizza is located at 13802 N. Scottsdale Rd, Suite 165, Scottsdale, AZ 85254. For more information, visit: stradpizza.com.
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