Graff unveils the latest iteration of its iconic festive campaign, I Wish, transporting viewers into an extraordinary universe where every wish is brought to life through the expertise and artistry of the House.
The campaign film is introduced with over 200 carats of Graff diamonds illuminating the words ‘I Wish’, followed by a series of captivating scenes, in which dreams become reality in the form of fabulous unique High Jewels, worn and styled alongside Fine Jewellery creations, each representing a wish for season; from transformational butterflies to brilliant goldwear to love’s truest bonds.
A striking visual honours Graff’s north star and eternal guiding light – the diamond. An emerald cut, baguette cut and round diamond necklace, earrings and bracelet are paired with a magnificent array of four diamond rings, including a 6 carat round brilliant, 6 carat oval, 7 carat pear shape and 11 carat emerald cut diamond.
Revealing an aesthetic that is unmistakably Graff, a High Jewellery suite is crafted with over 94 carats of emeralds and diamonds. Graphic motifs create lattices of scintillation across each jewel, punctuated by rare Colombian emeralds. Intricately articulated, the designs balance open space with diamond-set surfaces.
Defined by a luminous constellation of pear shape Fancy Yellow diamonds, this High Jewellery suite radiates joyful colour, set against pear shape and round white diamonds. The necklace’s single line of white pear shape diamonds appears to levitate above sweeping swathes of pavé, forming dramatic loops that elegantly tie, curve and cascade. Set with 62 carats of diamonds, the design captures the spirit of Graff High Jewellery: bold, joyful and effortlessly refined. The suite is completed by matching earrings and a 22 carat Fancy Intense Yellow solitaire ring.
Jewellery creations inspired by the House’s most coveted collections feature throughout the campaign. The Graff Butterfly, a beloved signature motif representing transformation, freedom and beauty, evolves from radiant diamonds and gemstones into real butterflies, floating and twirling in mid-air to bring the magic of metamorphosis to life.
The brilliance of Laurence Graff Signature shines in bold, unisex jewellery that translates the multifaceted cuts of a diamond into the purest gold. Each sculptural piece is created by hand with exacting precision, honouring the Graff family’s legacy as pioneers of extraordinary and innovative artisanship. Tilda’s Bow features as the wish for eternal love fulfilled, a flawless silhouette that epitomizes devotion, perfection and unbreakable bonds, perfectly tied. Elegant, endlessly flowing loops and curves serve as a reminder that Graff diamonds are the ultimate keepsake – a precious wish for eternal love this festive season.
Francois Graff, Chief Executive Officer, comments: “Graff jewels have always been about more than just beauty; they capture the emotion of a moment, hold a memory and embody our deepest wishes and desires. This campaign brings the magic within each jewel to life, pairing the world’s rarest gems with the exceptional craftsmanship and savoir-faire of Graff to make every wish come true this festive season.”
Expertly curated, each gift from Graff inspires a fabulous festive season, from exquisitely handcrafted High and Fine Jewellery creations to engagement rings and watches. –www.graff.com
